Leggy Southerner vs. Toned Tummy Northerner

The North-South Beauty Divide

After hitting the streets in London and Leeds to talk to its customers, health and beauty innovator, Club Cleo, has identified the key trends in the North and the South when it comes to toning up problem areas. 

With leggy Southerners being more conscious about their thighs despite the running around that accompanies London living, Northerners want to tone up their tummies and enjoy indulging without the tell-tale signs.

Roving the streets with a life sized Cleo doll to pinpoint the problem areas of hundreds of women across the country, a cross section of the fairer sex between the ages of 25-70 years old were asked which areas (if any!) they’d like a helping hand with.

Here’s how the stats stacked up…

North

• 47% want to tone up their tum


• 15% want to firm the thighs


• 12% dreamt of a firmer face


• 8% want perkier breasts


• 9% want to banish bingo wings


• 9% want a firmer bottom

South

• 48% want to tone their thighs


• 22% want a washboard stomach


• 18% want firmer breasts


• 8% want a pert bottom


• 4% hate their bingo wings


• No issues with the face!

With the majority of the over 40s in the South aspiring for their breasts to stay as perk as Jennifer Anniston’s, it was the under 30s and over 60s who wanted to battle the stomach bulge. In stark contrast, the stomach was the main concern for the 40-50 year olds in the North with women wanting to be much more Tess Daly than Dawn French. Less visible frown lines, crows feet and puffiness on the face, alongside a brighter complexion, were also common concerns in the North whereas the face fared well in the South.

The 25-35 year olds in the North and South placed the same level of importance on firming up their thighs.

Encouraging women to love who they are, whatever their age or dress size, Club Cleo’s aim of the day was to make sure that women are aware of the natural ways to firm up and delay the signs of ageing and to ultimately avoid the knife.

Janine Kay, Managing Director of Club Cleo, said:

“All women have their insecurities but being comfortable in your own skin is absolutely vital to your wellbeing and happiness. We spoke to women of all different shapes, sizes and ages, to ask how they felt and which areas (if any) they’d like a helping hand with. When you’re a consumer brand you can’t beat interacting with your customer; getting their feedback is crucial to the success of your business.”

With its ethos of no injections, no toxins, no surgery, no risk, Club Cleo’s flagship product is the Cleo Q MultiGym. A top to toe toning system that can treat up to 10 areas in 60 minutes, Cleo Q is a non-invasive, non-toxic treatment that transmits unique sequences of pulses to re-educate the muscles and provide vital nutrition to the skin.

The Cleo Q has workout options covering the face and neck, abdomen, hands, upper arms, buttocks, pelvic floor, calves, chest/breast, thighs and other cellulite affected areas, so it ticks all the boxes for those women who want to improve one or more areas of their face or body. A one–off investment, Cleo Q is cheaper than a course of salon treatments or a year’s gym membership and the benefits of using it are for life. The RRP of Cleo Q Face System is £375 and the complete Cleo Q MultiGym is £525. For more information please visit the new site www.club-cleo.com or call and speak to one of the experienced team on 0871 2211340.